About the Company
DJ Will Gill is an award-winning DJ and Emcee for Corporate Events and Conferences, providing unique and versatile mixes of any genre, from hip-hop to rock to EDM. He has been in the music industry for over 20 years, named Forbes Next 1000 for Media and Entertainment in 2021, and the #1 Virtual Party DJ in the world by Google in 2020.

The Business Challenge
With a growing family and rapidly expanding business, Will needed to get out from under all the administrative work preventing him from doing what he enjoyed about DJing the most — business development and performing. Before working with us, he was too bogged down with:
Managing contracts, invoices, and other documentation
Booking, hosting, and following up on meetings with potential and current clients
Customer communication and backend CRM management
Will had specific workflows he spent years creating, a brand voice he wanted to maintain, and an expectation of efficiency and accuracy. Understandably, getting used to delegating more tasks took him a little time. But — once we had our initial onboarding session and began implementing our solutions, he was immediately pleased to see that he was relieved of the burden of some of his daily admin tasks.
The Solution
Our team started with a comprehensive intake process to ensure Will received a well-rounded, ongoing administration solution. We spent 8-10 hours getting to know Will throughout a few independent online working sessions, which included a deep dive into his business goals and workflows. We recorded these sessions and extracted vital information from the interviews to develop a custom Standard Operating Procedure (SOP) he could use to train and manage his future VA.
We recruited, trained, and account-managed the Virtual Assistant for the first three months after launching the partnership with DJ Will. Everything was clearly outlined in our SOP so that Will knew precisely what type of training and account management services he'd receive from our team throughout his VA's onboarding journey, so he could focus on growing his clientele
The Results
DJ Will grew his business by over 57% compared to last year. Freeing up his schedule by having a VA handle the time-consuming, tedious, and monotonous day-to-day admin tasks means he can spend more time with his family and accelerate the growth of his DJing empire.Â
Will doesn't need to make compromises anymore. With YSO, he can do what he loves, increase his revenue, and expand his brand's presence without sacrificing quality.
"As my entertainment business started to bring in more bookings, I found myself spending more time on backend tasks than actual performances. From contracts & invoices to initial meetings & finalization meetings, doing all of this alone eventually caught up to me. Not to mention, an increase in my family means that time needed to be allotted strategically. Enter YSO.
Through a referral of a cohort in the same industry, I met Jenna. I was quite hesitant for about the first 4 weeks of working with her team. This is because I assumed only I could pull off managing behind the scenes work and "talking the way I talk" to clients. With the creation of an SOP, Jenna was able to learn my how and why my company books and executes events. This insured that a new team member can always be brought in and fit right into place in little to no time. Jenna and YSO even has their own dedicated team who shadows my new hires to make sure nothing slips through the cracks during the learning process.
I could go on, but now I feel like I'm exposing the secrets to what makes YSO the best IMO. Jenna is a strongly recommended long term ally for all small businesses and startups."
William Gilbert, Founder