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Turn Your Email List Into a
High-Converting Sales Channel

Drive engagement, nurture leads, and boost conversions with personalized email campaigns that speak directly to your audience.

Low Email Open Rates

YSO crafts personalized, compelling email content with targeted strategies that increase open rates and drive engagement.

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Tailored Email Strategy

We start by understanding your audience and your goals to create a tailored email marketing strategy. From welcome series to cart abandonment sequences and promotional offers, we ensure that every email delivers the right message at the right time, with content that speaks directly to your audience’s needs and interests.

Content & Design

Our team of expert copywriters and designers work together to create eye-catching, valuable email content. Whether it's an educational newsletter, a product launch, or an exclusive offer, we focus on crafting compelling subject lines, persuasive copy, and beautiful designs that encourage clicks and conversions.

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Campaign Automations

We automate key email sequences, ensuring your leads and customers receive timely, relevant content without you having to lift a finger. From automated welcome emails to re-engagement campaigns, we ensure your audience stays engaged and nurtured throughout their customer journey.

Advanced Segmentation & Targeting

Not all subscribers are the same. We segment your email list based on behaviors, preferences, and demographics, allowing us to send hyper-targeted campaigns that increase open rates, click-through rates, and conversions. Personalized emails result in higher engagement, as subscribers receive content that matters to them.

Transform Your Master Email List & CRM
with YSO's Email Marketing

36x ROI

Return on Investment

Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. 

Source: Litmus

73%

Higher CTR

Email campaigns that include UGC see a 73% higher clickthrough rate tan campaigns with brand-generated content.

Source: Meltwater

65%

Average Open Rate

Between all YSO clients, we achieve an average open rate of 65% for all campaigns over all time! 

Source: YSO Client Data

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See Why Businesses Love Working With YSO 

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Rosa S., VP of Operations

"Working with Your Startup Operations made the tough recruitment environment we were experiencing disappear! We hired them to help fill several Immigration Specialist and Account Executive roles for us in mid 2022. The team was always responsive to our requests, and we knew we could turn around a new role in half the time other recruiters were taking. We weren't just one of 20 AE roles they were trying to fill, we got candidates that had the specialized skills we were after.

 

The team also diligently heard our feedback on candidates and improved every round, we were thrilled with the quality and quantity that we received. 

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As a small People Ops team YSO was a perfect fit for us as we needed specialized roles filled asap. We'll definitely be using them again in the future."

Our Case Studies

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Filling Contract Roles on Demand for a Design Agency

As part of the team, YSO provides the on-demand recruiting support that Cake & Arrow needs to fulfill contract roles at a predictable, affordable monthly cost.  

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Streamlining Admin Tasks with Virtual Assistant Management

Integrity Financial faced challenges with on-site staff turnover, lacked time for additional training, and felt overwhelmed in their business, seeking operational support.

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Customizing Financial Reports to Drive Business Results

Our client gained new insights that helped grow his business with a customized P&L. As a small business owner, he was able to delegate the tedious financial reporting and focus on sales. 

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Doubling Business for TwinTechnologies with VA Support

TwinTechnologies faced challenges in managing administrative tasks, client communications, vendor coordination, project management, and overall business scalability.

Frequently Asked Questions (FAQs)

What is the process for email design?

We approach design from both a conversion and brand aesthetic point of view. We design all emails in accordance with brand guidelines while optimizing for click-through, mobile, and readability.

What is included in a standard email retainer?

Typically, our clients need 1 monthly newsletter, sales campaigns, and dedicated emails for special occasions. We can customize our retainer to scale or up or down with the brand.

What are your average open rates?

By optimizing email lists and strategically writing subject lines, we are able to achieve between 35-70% open rates on all our brand accounts. 

What is the minimum number of emails?

We can work with as little as 1 monthly newsletter, which we consider the bare minimum for any business.

How do you know what to write?

We work closely with the marketing manager, owner, or contact at the company to include all important and relevant information. After working with a brand for a few months, we are generally incorporated into the team and act as a marketing arm. 

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