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Leverage the Power of Authenticity with UGC & Influencer Marketing

Build trust, expand your reach, and drive conversions with user-generated content and strategic influencer partnerships.

We develop a community of content creators that will have a direct relationship with your brand

 

Our team is an extension of your business and acts as an in-house communications team

 

We provide the man-power for the day-to-day, meticulous research and follow-ups required for a successful program

 

Our method leads to a strong content arsenal and long-term UGC creator relationships

Our System

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Influencer Dashboard

Custom dashboard for influencer tracking (we can provide this dashboard and/or utilize existing influencer CRMs

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Media Organization

We upload all content received into your preferred storage platform, organize into folders, and rename in accordance with your brand’s naming schema

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UGC for Social Media

Examples of real client Instagram feeds full of UGC that we collected

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Content Tracking

Hand-crafted document tracking all deliverables received to make it easy for social/marketing to access new/top content. Our team adds content categories (like holidays, campaigns, etc.)

Problems We Help Our Clients Solve

Lack of Trust & Authenticity

YSO’s UGC and influencer marketing strategies build credibility with your audience through trusted influencers.

Our Areas of Expertise

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User-Generated Content (UGC) Strategy

UGC is a powerful tool for building credibility and fostering community. We help you develop a strategy that encourages your customers to share their experiences with your product or service, creating a continuous stream of organic, authentic content. From hashtag campaigns to photo contests, we’ll guide you in generating content that speaks directly to your target audience and strengthens brand loyalty.

Influencer Partnership Strategy

Influencers are more than just social media stars—they are trusted voices that can authentically promote your brand. We carefully select influencers whose audience aligns with your target demographic, ensuring that your brand is introduced to potential customers in a genuine, compelling way. Whether working with micro or macro-influencers, we craft campaigns that drive real engagement and ROI.

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Content Creation & Curation

We not only facilitate the creation of impactful content but also curate it to ensure it aligns with your brand messaging. From co-created posts with influencers to repurposing UGC across your channels, we ensure that every piece of content amplifies your message and resonates with your audience.

Campaign Execution & Management

Managing influencer campaigns and UGC initiatives can be time-consuming. YSO takes care of all the logistics—from reaching out to influencers to negotiating contracts, tracking campaign performance, and managing content distribution. We handle the details, so you can focus on what matters: building your brand.

Transform Your Online Presence 
with YSO UGC & Influencer Marketing

98%+

UGC Content Used for Ads

Our clients reported that 98%-100% of their paid media comes from UGC content that we gather. 

Source: YSO Client Data

11x ROI

From Influencer Marketing

Influencer marketing delivers 11 times higher ROI than traditional forms of digital marketing

Source: Influencer Marketing Hub

73%

Higher Conversions

Marketing that uses UGC achieves higher conversion rates than brand-produced marketing. Specifically, email marketing and social media. 

Source: Meltwater

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See Why Businesses Love Working With YSO 

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Rosa S., VP of Operations

"Working with Your Startup Operations made the tough recruitment environment we were experiencing disappear! We hired them to help fill several Immigration Specialist and Account Executive roles for us in mid 2022. The team was always responsive to our requests, and we knew we could turn around a new role in half the time other recruiters were taking. We weren't just one of 20 AE roles they were trying to fill, we got candidates that had the specialized skills we were after.

 

The team also diligently heard our feedback on candidates and improved every round, we were thrilled with the quality and quantity that we received. 

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As a small People Ops team YSO was a perfect fit for us as we needed specialized roles filled asap. We'll definitely be using them again in the future."

Our Case Studies

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Filling Contract Roles on Demand for a Design Agency

As part of the team, YSO provides the on-demand recruiting support that Cake & Arrow needs to fulfill contract roles at a predictable, affordable monthly cost.  

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Streamlining Admin Tasks with Virtual Assistant Management

Integrity Financial faced challenges with on-site staff turnover, lacked time for additional training, and felt overwhelmed in their business, seeking operational support.

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Customizing Financial Reports to Drive Business Results

Our client gained new insights that helped grow his business with a customized P&L. As a small business owner, he was able to delegate the tedious financial reporting and focus on sales. 

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Doubling Business for TwinTechnologies with VA Support

TwinTechnologies faced challenges in managing administrative tasks, client communications, vendor coordination, project management, and overall business scalability.

Frequently Asked Questions (FAQs)

How do you find new influencers/creators?

We source creators directly from Instagram, TikTok, and other platforms based on the brand's requirements and campaign needs.

Can you customize contracts and negoritate with infleuncers?

Yes! We spend a lot of time negotiating in order to get the best deal for the brand while maintaining good relationships with the influencers.

Can you plug and play into our system or do you have your own?

Both! For some clients, we plug and play into the existing system and for some clients, we provide the entire influencer management system. Our service is customizable based on company needs and systems.

Do you guarantee deliverables?

Yes! We guarantee a minimum number of contracts signed or content produced each month, whichever the brand prefers.

What happens if an influener doesn't deliver?

We follow brand guidelines when this happens. We try to work with the influencer to reassess the timeline and deliverables and get approval from the brand on protocols.

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