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About Us
Growing a business often means carrying more than you should. At Your Startup Operations, we help founders get back time and focus by removing the admin and operational work that slows growth.
Our Founding Story
Your Startup Operations was founded by entrepreneurs, for entrepreneurs.
Jenna and Alexis have spent their careers building and operating businesses, not just advising from the sidelines. After seeing how often founders became trapped in daily operations, they created YSO to provide a better solution than traditional admin support or freelance help.
YSO helps founders delegate with confidence by combining operational systems, process clarity, and dedicated virtual assistant support. The focus is simple. Remove the founder as the bottleneck, create structure, and help businesses scale without chaos.
Everything YSO does is grounded in real startup and service-business experience, with an emphasis on execution, accountability, and long-term operational stability.
Our SCORE Values
Solution-Focused
Think critically and propose solutions independently.
Curiosity
Ask questions and actively seek understanding.
Ownership
Take full accountability and responsibility for your role.
Resourcefulness
Use all available resources to solve challenges or answer questions.
Excellence
Deliver high-quality work and exceptional results.
Meet Jenna
Operations Expert
I have a passion for bringing order to chaos and thrive on building processes, managing resources, and creating solutions that align with a company’s vision and goals. With years of experience as an entrepreneur and working closely with others in the startup world, I have a diverse range of skills across multiple areas of startup operations, including HR, finance, operations, recruitment, management, sales, and marketing.
Throughout my career, I have successfully scaled multiple startups from six-figure businesses to successful seven-figure companies. By setting strong foundations, hiring the right people, and collaborating closely with CEOs, I have helped bring their visions to life. My passion for operations and organization has led me to establish my own agency, where I can continue to serve and assist more startups in reaching their full potential.
Meet Alexis
Marketing & Operations Expert
My focus is on driving efficiency and growth for startups through expert outsourcing services. With a strong background in marketing and entrepreneurship, I've successfully led initiatives that saved our clients an average of $40,800 annually by integrating our Virtual Assistants into their operations.
Through building my own businesses and working closely with many startup founders, I experienced firsthand how difficult delegation can be when it is done without the right foundation. I failed at delegation the first time I tried it, and I saw the same pattern repeat across the businesses I supported. Hiring help without enough patience, training, or clarity often created more work instead of relief. Over time, I learned what actually makes delegation successful, taking the time to hire thoughtfully, train properly, set clear expectations, and provide ongoing feedback and quality checks. That experience is what drives my work today and shapes how we support founders who want help that truly takes work off their plate.