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About the Company
Naunet Floral is a Miami-based luxury floral design studio specializing in high-end brand activations, fashion events, museums, and select weddings. The studio works with globally recognized brands and produces large-scale, concept-driven floral installations, with expansion plans beyond Miami.
The Business Challenge
As the creative force behind the brand, Daniela built Naunet Floral on artistic vision. Over time, that creativity became buried under administrative work. She was managing inquiries, contracts, invoicing, logistics, scheduling, vendor coordination, and on-site problem solving, often all at once.
During peak weeks, multiple large events ran simultaneously across different locations. Daniela found herself managing calls, trucks, and teams while barely able to oversee design. Long days regularly stretched late into the night, and important details began slipping, including overbuying product and delayed responses to inquiries.
“I stopped liking what I was doing for a moment. I was more stuck in my computer than actually creating.”
The business was successful, but the backend was unstructured and unsustainable.
The Solution
YSO partnered Daniela with Valeria, a trained virtual assistant, while also helping design the operational foundation of the business.
Together, they implemented HoneyBook as a centralized CRM to manage inquiries, booked events, and active projects. Clear workflows were created from inquiry to execution so work could be delegated without bottlenecks.
Valeria took ownership of high-impact operational tasks, including:
Managing inbound inquiries and maintaining same-day or next-day response times
Calendar coordination and call scheduling
Invoicing, payments, contracts, and insurance documents
Call support and detailed note-taking
Internal task tracking and follow-ups
Event-day logistical support
YSO remained involved in training and oversight, allowing Daniela to delegate without having to train or manage everything alone.
The Results
Within six months, Naunet Floral experienced a clear operational and lifestyle shift:
30+ hours per week freed up from admin and coordination work
Same-day or next-day responses to client inquiries, replacing inconsistent follow-ups
Significantly reduced burnout, with fewer late nights and emergencies
Restored creative focus, allowing Daniela to lead design and concept work
Increased confidence in delegation, supported by systems and structure
Ability to step away, including taking time off while the business continued to run
“I have time to work out, have breakfast, and enjoy what I do again. I have my personal life back.”
“I was working 14-hour days and sometimes until midnight. I was burned out and stuck in admin instead of doing the creative work people actually hire us for.
Working with YSO and Valeria gave me space to think, create, and enjoy the business again. Everything is more organized, and I finally understand what is happening financially. The biggest difference is that I did not have to train someone alone. YSO was there the entire time, building structure while Valeria learned. That took a huge weight off my shoulders.”
Daniela Estrada, Naunet Floral